You’ve seen the name on glossy magazines and sky-high billboards, from Paris to New York City to Tokyo and of course here in Budapest, a name signifying to some a master of a sport and to others a master of design, a name both foreign-sounding yet somehow familiar, a person and a product you’ve heard before and yet want to know more about. That name is Björn Borg.With his heart in the game since his early years, Björn Borg rose to become Sweden’s greatest tennis champion and one of the sport’s all-time legends, still holding several world records despite being out of serious competition for more than two decades. It was an embrace of creativity, persistence and innovation that led his tennis career, and those same ethics come out in his line of fashionable clothes and accessories, Björn Borg Swedish Sport.
Now an icon in Western Europe and the U.S.A., this globally-known line of sporty and exclusive, yet comfortable and accessible products has reached Hungary. Choose from the nearly full collection of brightly-patterned and imaginatively-designed bags, belts, wallets, gloves and more, for both women and men. Whether you’re looking for just a few items for yourself or as authentically stylish gifts, or an entire outfit or wardrobe addition, there’s plenty on offer to suit adventurous tastes.
Sporty looks are the jumping-off point for the Borg style, which soon takes you into sexy new territory using flashy, artistically-inspired patterns and layouts, drawing from all corners of the globe. While the youthful, vibrant vibe to the designs is apparent in much of the collection, there are also plenty of more refined and subtle things for the older set. Age is clearly irrelevant, but attitude is everything, and Björn Borg makes a statement of confidence and creativity upon the wearer.
In Budapest, look for Björn Borg products in Westend City Center at Yellow Kangaroo on the ground floor and Világutazók Boltja (World Travelers Shop) on the upper level.