The time: 1954, immersed in an environment of desire and impulse typical of the post war period; the place: Bologna, Italy, a city with more than four centuries of experience in silk mills and solid tradition in the refined textile industry, resulting in the origin in the 18th century of a highly-renowned artisan school of feminine corsetry.
Ada Masotti opened a small corsetry workshop with a name full of promises, La Perla, after having trained herself as the best local atelier in the field. She became a skilled corset maker at a time when the wearability of corset garments could not rely on elastic fibers, but only on the skillful modeling on the body. Each piece that emerged from between her fingers and under her direction was both a sculpture in itself and an aid to the sculpture of its owner.
The artisan matrix, the importance given to the designing phase, the in-depth knowledge of the body, the fusion of innovation and tradition, the continuous quest for quality, the attention paid to image: these are the elements that transformed the little corsetry laboratory into La Perla Group, a top class brand that can boast worldwide fame.
La Perla proposes a variety of collections that range from underwear to night lingerie, from beachwear to clothing wear. Give yourself the gift of these exclusive fashion statements, with the elegance and tradition of a prized set of pearls.
1051 Budapest, Roosevelt tér 5-6.
Four Seasons Hotel Gresham Palace
Tel.: +36.1.328.0002
www.laperla.com