The media development of Spirit Hotel Thermal Spa***** won two awards at Tourism Social Media Awards in the categories of Facebook Page Appearance and Social Branding.
The systemization of Spirit Hotel’s media platforms resulted in a communication ecosystem that is accompanied to the traditional communication of theirs. While the use of traditional marketing and PR means is still important during the organization process of their campaigns, Spirit Hotel’s future goal is to not only reach the target audience at times when they plan their vacation, but also at times when they do not. For this, they need a constant flow of content; the base of which is an easily accessible, high quality content that is connected to the values, services and atmosphere of the hotel. It is emphasised that the primary purpose of this content is not to sell something but to have the permanent attention of the potential customers. This would make it easier for the marketing messages to reach the interested, while a stronger bond could be developed between the brand and the guests.
To operate a social media network and to fill it with content is not an easy thing to do. It is almost the same as if a whole editorial team were employed within the hotel. Nonetheless, it is crucial in order to make up-to-date, interesting content which draws the attention of the interested.
Spirit Hotel’s hard work in media development has been pay-off so far. They are thrilled that the experts recognized and awarded their efforts.
As The 5-star Hotel Of The Year, we need to keep up with the international trends to provide high standards both in the field of services and communication, and to meet the expectations of our guests. This is up to open-mindedness and care, not financial resources.
-said András Kaisinger, the managing director of Spirit Hotel Thermal Spa*****.
The communication agency of Spirit Hotel Thermal Spa***** is PLANB Magyarország Kft.