H&M for the Environment

At first, it looks like an ordinary, wonderful, pink, romantic dress – but there is something truly unique about it: it was made of recycled plastic bottles.



Year by year, more and more fashion brands decide to side with the always topical matter of supporting environmental protection. H&M is one of the handful of global names that have been using organic cotton, but this time, they applied an even newer technique: some pieces of this year’s Conscious Exclusive collection were made of the so called BIONIC material that is basically recycled plastic from shorelines and waterways.

The astonishingly beautiful dresses are not just a marketing ploy – they can actually be another step towards a more environment-friendly life.