{"id":604610,"date":"2025-06-20T14:03:45","date_gmt":"2025-06-20T12:03:45","guid":{"rendered":"https:\/\/funzine.hu\/?p=604610"},"modified":"2025-06-20T14:03:45","modified_gmt":"2025-06-20T12:03:45","slug":"odprtje-obiskovalnega-centra-balaton-wines-nova-doba-v-vinskem-turizmu-balatona","status":"publish","type":"post","link":"https:\/\/funzine.hu\/sl\/2025\/06\/20\/gastronomija\/odprtje-obiskovalnega-centra-balaton-wines-nova-doba-v-vinskem-turizmu-balatona\/","title":{"rendered":"Odprtje obiskovalnega centra Balaton Wines \u2013 nova doba v vinskem turizmu Balatona"},"content":{"rendered":"

Poleti 2025 je mad\u017earski vinski turizem dosegel nov mejnik: v Balatonsz\u0151l\u0151su je bil slovesno odprt obiskovalni center Balaton Wines, prvi obiskovalni center v dr\u017eavi, ki na enem mestu predstavlja celotno ponudbo vinske regije Balaton.<\/p>\n

Obiskovalni center sta ustanovila ustanovitelja Casa Christa \u2013 Mikl\u00f3s Forrai in Kriszta Forrai Kov\u00e1cs \u2013 ki sta si projekt zamislila na podlagi desetletij turisti\u010dnih in gastronomskih izku\u0161enj, mednarodnih povezav in uspeha svojih treh restavracij z Michelinovo oceno Bib Gourmand v Balatonsz\u0151l\u0151su. Cilj je, da bi bila \u0161iroka paleta vin Balatona na voljo vse leto, s \u010dimer bi se okrepila gastronomska in turisti\u010dna privla\u010dnost regije.<\/p>\n

\"\"
ilustracija – pixabay.com<\/figcaption><\/figure>\n

Obiskovalni center Balaton Wines je nastal v sodelovanju ve\u010d kot 70 vinarjev ob Blatnem jezeru in ponuja manjkajo\u010de funkcije, kot so vodene degustacije vin, usposabljanje someljejev, strokovne delavnice, mo\u017enosti nakupa vina ter sodelovanje lokalnih gastronomskih akterjev in originalnih proizvajalcev. Prizori\u0161\u010de je odprto vse leto in ponuja programe v ve\u010d jezikih, s \u010dimer je vinska kultura Blatnega jezera dostopna tujim obiskovalcem.<\/p>\n

M\u00e1rton Nagy, minister za nacionalno gospodarstvo, je pojasnil, da turizem odli\u010dno deluje, dosega rekord za rekordom, njegov prispevek k nacionalnemu gospodarstvu pa \u017ee presega 13 odstotkov. Regija Blatno jezero ima pri tem izjemno vlogo, obiskovalni center pa to privla\u010dnost \u0161e dodatno pove\u010duje. Obiskovalni center Balaton Wines je ve\u010d kot le nova turisti\u010dna atrakcija \u2013 gre za pomembno, inovativno pobudo na regionalni in nacionalni ravni, ki zdru\u017euje kakovosten vinski turizem, gastronomijo in gostoljubnost, ki temelji na do\u017eivetjih. Cilj vlade je jasen: sektor, ki zagotavlja pre\u017eivetje 400.000 dru\u017einam, je treba \u0161e okrepiti in razviti, sezono ob Blatnem jezeru pa je treba vse bolj \u0161iriti. Danes ne predajamo le stavbe, ampak gradimo prihodnost, je dejal.<\/p>\n

P\u00e1l R\u00f3kusfalvy, vladni komisar, odgovoren za nacionalno tr\u017eenje vina, je dejal, da bo vinska regija Balaton igrala pomembno vlogo v nacionalni strategiji tr\u017eenja vina na ve\u010d to\u010dkah. Naj gre za edinstvena vina iz vulkanskih tal, italijanski rizling, ki je \u0161e posebej priljubljen na mednarodnih trgih, ali leto\u0161nji izvor kampanje Poletje mehur\u010dkov, namenjene mlaj\u0161i generaciji \u2013 Balaton je z vinskega vidika absolutno neizogiben dejavnik, modna beseda tako na doma\u010dem kot na tujem trgu. \u00bbZa nas, pa tudi zame osebno, so zelo pomembne tak\u0161ne lokalne pobude, ki z zdru\u017eevanjem gastronomije in turizma podpirajo in promovirajo vinarstvo v regiji tako za primarne kot sekundarne vinske turiste,\u00ab je dodal P\u00e1l R\u00f3kusfalvy.<\/p>\n

P\u00e9ter Princzinger, izvr\u0161ni direktor VisitBalaton365, je poudaril, da ve\u010dina ljudi, ko gre za razvoj turizma, pomisli na velike nepremi\u010dninske projekte in gradbene nalo\u017ebe. Enako pomembni pa so projekti razvoja atrakcij, katerih cilj je povezati obstoje\u010de zmogljivosti in vire, v tem primeru znanje in izdelke vinarjev, ponudnikov gastronomskih storitev in primarnih proizvajalcev, ter s tem ustvariti nove, vznemirljive ponudbe. Eden tak\u0161nih projektov razvoja atrakcij je Center za obiskovalce Balaton Wines, za katerega verjame, da bo vodilna atrakcija, \u00bbvidna\u00ab s stotin kilometrov v turisti\u010dni destinaciji Balaton, in bo kot turisti\u010dni magnet privabljal goste, tako doma\u010de kot tuje.<\/p>\n

\u00bbCenter za obiskovalce Balaton Wines ni le turisti\u010dna atrakcija, temve\u010d tudi integriran strokovni in kulturni center, ki vinarjem iz Balatona daje prilo\u017enost za nastop, prodajo in gradnjo mednarodnih odnosov,\u00ab je dejal Mikl\u00f3s Forrai, eden od ustanoviteljev centra za obiskovalce.<\/p>\n

Pobuda je sestavni del 365-dnevnega koncepta Balaton, katerega cilj je pove\u010dati \u0161tevilo obiskovalcev regije skozi vse leto. Center deluje tudi kot referen\u010dna to\u010dka, pri \u010demer upo\u0161teva strate\u0161ke cilje VisitBalaton365, kar ka\u017ee na dobro prakso za druge destinacije. Cilj je skupen: izkoristiti rezerve regije Balaton \u2013 pa naj bodo to \u010dasovne, prostorske, ustvarjalne ali komunikacijske prilo\u017enosti \u2013 in predstaviti vino kot integrirano vrednost destinacije.<\/p>\n

Vinski sektor Balatona je doslej deloval v veliki meri geografsko razdrobljeno in podvr\u017eeno sezonskim spremembam. Center za obiskovalce Balaton Wines naj bi to re\u0161il z ustvarjanjem skupnega prostora, ki ne slu\u017ei le vinom, temve\u010d tudi dolgoro\u010dnemu razvoju blagovne znamke Balaton.<\/p>\n","protected":false},"excerpt":{"rendered":"

Poleti 2025 je mad\u017earski vinski turizem dosegel nov mejnik: v Balatonsz\u0151l\u0151su je bil slovesno odprt<\/p>\n","protected":false},"author":391,"featured_media":604611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[14344],"tags":[],"post_places":[],"class_list":["post-604610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomija"],"acf":{"connected_places":"","del_image":""},"yoast_head":"\nOdprtje obiskovalnega centra Balaton Wines \u2013 nova doba v vinskem turizmu Balatona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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